Terms of Service

Last updated: March 4, 2026

These Terms of Service (“Terms”) govern your access to and use of the website located at https://apexintell.co (the “Site”) and the services provided by Apex Intelligence (“Apex,” “we,” “us,” or “our”), including CRM automation, database reactivation services, reputation management, inbound call automation, and conversational chatbot solutions (the “Services”). By using the Site or Services, you agree to these Terms.

If you do not agree, do not use the Site or Services.

1) Who We Are / Contact

Apex Intelligence
Toronto, Ontario, Canada
Email: [email protected]

2) Eligibility

You must be at least 18 years old and able to form a binding contract to use the Site or Services.

3) Services Overview

Apex provides digital automation and business workflow solutions that may include (without limitation):

Database reactivation and re-engagement workflows

Google review and reputation management workflows

Inbound call automation and routing

Website chatbots and conversational automations

CRM configuration, integrations, and automation services

Specific deliverables, timelines, pricing, and scope are defined in your proposal, statement of work, invoice, or written agreement (“Order”).

4) No Guarantees / Results Disclaimer

Apex provides tools, systems, and implementation services intended to improve business operations. However, we do not guarantee outcomes such as revenue increases, lead volume, conversion rates, review counts, appointment volume, or rankings. Results depend on many factors outside our control, including your business, market conditions, sales process, and customer responsiveness.

5) Client Responsibilities

You agree to:

Provide timely access to necessary accounts, systems, and information required to deliver Services (e.g., CRM access, phone settings, website access, business profiles).

Ensure the accuracy and legality of information you provide to Apex.

Use the Services in compliance with applicable laws, including privacy, anti-spam, and telecom rules.

Maintain any required consents for outreach communications (SMS, email, calls) in your own business operations.

6) Acceptable Use

You may not use the Site or Services to:

Send unlawful, deceptive, or abusive communications

Transmit spam or unsolicited messages in violation of applicable laws

Infringe intellectual property or privacy rights

Attempt to gain unauthorized access to systems or data

Introduce malware, bots, scraping tools, or harmful code

We may suspend or terminate access for violations.

7) SMS / Messaging Terms

If you provide your phone number, you agree that Apex may contact you by SMS for service-related communications such as scheduling, reminders, follow-ups to ongoing conversations, and support updates.

Message frequency may vary.

Message and data rates may apply.

Reply STOP to opt out.

Reply HELP for help or contact [email protected].

Apex does not sell your phone number or SMS consent data. For more information, see our Privacy Policy.

8) Third-Party Services

Apex may integrate or work with third-party services (e.g., CRM platforms, telephony providers, analytics tools, calendar tools, email services). Third-party services are governed by their own terms and policies. Apex is not responsible for third-party outages, errors, policy changes, or performance.

9) Fees, Payment, and Billing

Fees are described in your Order. Unless otherwise stated:

Payments are due upon receipt or as stated on the invoice.

Late payments may result in paused work or suspension of Services.

Setup fees and implementation fees are generally non-refundable once work begins.

If you have a subscription, it renews per the billing terms shown at checkout or on your invoice unless cancelled under the cancellation policy.

10) Cancellation and Termination

Either party may terminate Services according to the terms in your Order. If no Order exists, either party may terminate by providing written notice.

Upon termination:

You remain responsible for fees incurred up to the termination date.

Any work completed up to that point remains billable.

Access to systems may be removed once final payments are settled.

11) Intellectual Property

Our materials: Apex retains ownership of its templates, frameworks, automations, code snippets, and proprietary methods developed prior to or outside your project.

Your materials: You retain ownership of your branding, content, customer lists, business data, and assets you provide.

Project deliverables: Unless otherwise stated in your Order, upon full payment you receive a license to use the deliverables created for you. You may not resell or redistribute Apex proprietary templates or systems as standalone products without written permission.

12) Confidentiality

If we receive non-public business information from you, we will use reasonable efforts to keep it confidential and use it only to provide Services, except where disclosure is required by law.

13) Limitation of Liability

To the maximum extent permitted by law:

Apex will not be liable for indirect, incidental, special, consequential, or punitive damages.

Apex’s total liability for any claim related to the Site or Services will not exceed the amounts you paid Apex for the Services in the three (3) months before the event giving rise to the claim.

14) Indemnification

You agree to indemnify and hold harmless Apex from claims, liabilities, damages, and expenses arising from:

Your misuse of the Services

Your violation of laws or third-party rights

Content or communications you send using systems we implement for you

15) Changes to the Site or Terms

We may update the Site or these Terms from time to time. The “Last updated” date will reflect changes. Continued use after changes means you accept the updated Terms.

16) Governing Law

These Terms are governed by the laws of the Province of Ontario and applicable Canadian federal laws, without regard to conflict-of-law principles. Any disputes will be brought in the courts located in Ontario, Canada, unless otherwise required by law.

17) Contact

Questions about these Terms: [email protected]